Mr. Avington’s Game of Heart by Iris Lim

He’s the rake who never plans to marry. But once she’s caught his eye, he finds it hard to look away.

With fortune, charm, and good looks to spare, Alfred Avington plays the marriage mart without a need of ever actually settling down. His parade of flirtations continue until the unthinkable happens: a young lady actually rejects him. He brushes off the anomaly, until the next one turns him down again, and the next one after that.
Some quick investigation points the blame in one particular direction. Can Alfred convince the pretty, enigmatic Miss Fletcher to stop ruining his game? Or, can he charm her to his side without putting his own heart on the line?